We are not designing for the photographs. We are designing for the Tuesday morning in seven years when you walk through this room and it still feels exactly right.
Since co-founding Soltis in Dubai in 2013, Jelena has led the design of luxury residential projects across the UAE and internationally.
Her design work is defined by impeccable taste, an understanding of the client's requirements, precision and versatility rather than a single stylistic signature. Jelena always focuses on people and their needs, the beauty of materials, and her unmatched feel for colour, which assures another unique interior that astonishes the audience. It's an approach built on judgment developed across more than a decade of residential projects, not on following trends.
That combination, attention to detail and a clear sense of how a home should feel to live in day to day, sets the highest standard for every Soltis project.
Thirty years across architecture, development and interior design. Before Soltis, Aleksandar spent more than twenty years in construction and architecture, including almost a decade running large-scale real estate developments from financial structure through to final handover.
That kind of experience gives a wider perspective on projects — especially commercial — and on merging the design and build sides of the job.
With Jelena, he co-founded Soltis to close that gap. Her unparalleled taste and his technical expertise built a firm on a single conviction: that design and build must work together from day one, and that the team responsible for the vision should be responsible for its execution.